CORPORATE DESIGN

A successful corporate design system has the power to create a sense of brand at first glance. Values and services such as craftsmanship, digital expertise, sustainability or exclusivity can be conveyed in this way. This gives consumers, but also professionals, orientation as to whether the company with its culture, products, services fits one.

Logo

The image or symbol that people use to optimally identify a brand at first glance, even if the name cannot be seen.

Typography

Fonts used by companies or partially even exclusively designed for them, tell a lot about the character of the brand –Colours are carriers of meaning, both culturally and emotionally. conservative, factual, lovely, disruptive, etc

Color scheme

Colors are carriers of meaning, both culturally and emotionally. From colours, observers infer certain (brand) characteristics.

Corporate Materials

Corporate Materials have the power to communicate emotions and messages directly. Essential for this is not only the motif itself, but the mood of the picture

Icons

A concise icon system facilitates the communication of content and can contribute significantly to the identity of a brand. Ideally, the brand can be recognized by the style of the icons.

Corporate Design Manual

The CORPORATE DESIGN MANUAL comprises the essential components of the brand identity as well as communicative and design rules.

BENEFITS OF CORPORATE DESIGN

Alongside corporate culture, corporate communication and corporate behavior, corporate design is part of corporate identity and comprises the visible part. It serves to make the brand values, culture and services of a company visible.